The SchulmanThorogood Group (STG) is a business strategy consulting organization that helps cloud-based technology companies achieve market-leading, differentiated and profitable positions for their products and services.

The company specializes in marketing turnarounds and assisting early stage growth companies accelerate product awareness and adoption, as well as maximize shareholder value. As long-time operating executives and change agents, the STG team has helped launch many of the applications that are used today for web and social measurement, sales intelligence, and online content optimization. The STG difference is based on this real-world operational experience in driving growth and innovation, as well a disciplined, data-driven approach that leverages new paradigms in customer acquisition and engagement. STG Impact (STGi) is a package of turnkey services designed to yield measurable results by adding to or partnering with existing management teams. STGi services include competitive analysis and product validation; product positioning and go-to-market strategy; and establishing metrics-driven demand generation programs. For more information, follow @stgroup on Twitter.

Pelin Wood Thorogood

Managing Partner

Pelin is a new media marketer and entrepreneur, with success in both venture-backed startups and public companies. Throughout her career as a high technology executive, she has consistently been in the forefront of emerging technologies and trends, leading the go-to-market strategy for WebSideStory's on-demand online marketing suite (acquired by Omniture/Adobe), extending Peregrine Systems' enterprise software business (acquired by HP) into the web-based employee self service (ESS) category, and in the mid 90s, launching one the very first mobile B2B applications designed for the Windows CE platform. In 2011, Pelin was named one of the "20 Women to Watch" in sales lead management, and is a regular speaker and author on "Social Selling", “Social Marketing” and related topics.

A managing partner in SchulmanThorogood Group, Pelin sits on boards and advises new media and cloud computing companies - Online Marketing and Media Company Online Marketing Connect; Sales and Marketing Intelligence Company InsideView; Inbound Marketing Company Eightfold Logic, Content Delivery Network Limelight Networks; Web Analytics Consulting Company Technology Leaders. She also serves a guest lecturer as well as virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Pelin holds a Bachelor of Science in Operations Research, M.Eng and MBA degrees, all from Cornell University.

Rand Schulman

Managing Partner

Rand helped create an industry - inventing brand name online marketing and new media products from benchmark vendors; WebSideStory (acquired by Omniture/Adobe), Keylime Software, (acquired by Yahoo!), WebTrends, Unica (acquired by IBM), Eightfold Logic and InsideView. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investor's Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He is a founder and past board member of the Web Analytics Association, and is a managing partner in SchulmanThorogood Group.

Currently Rand sits on boards and advises - Web Analytic Consulting Company, Technology Leaders; and Social Media Analytics Firm ViralHeat as well as other firms. Rand is a regular speaker and author and recently keynoted at Cornell on the topic of new marketing and media. Rand currently advises a number of Investment Banks, Private Equity and Venture Capital firms about sector-shifts and opportunities in new media and marketing. He has spearheaded the acquisition of numerous online media companies in the decade including most recently mobile analytics firm Motally (acquired recently by Nokia). Rand holds a BA in English and Journalism from the University of the Pacific.

Rand Schulman on Wikipedia

Erik Bratt

Partner

Erik is a content strategist and new media marketer with more than two decades of technology marketing experience for B2B and B2C markets. He has helped pioneering start-ups and brand giants such as Microsoft navigate the emerging digital and social landscape. Erik started his career in journalism before joining WebSideStory (now Adobe Systems) as Director of Corporate Communications. He helped transform the company’s image from a webmaster tools provider to the leader online marketing optimization solutions. Erik later joined Microsoft in a senior marketing role, helping launch major privacy and security initiatives. Erik also served as VP of Communications for Telcentris, the creator of VoxOx, a pioneering cloud-based unified communications application.

As an independent new media consultant, Erik has helped a clients such as Digitaria, MarketingProfs.com, ViralHeat, Online Marketing Summit (OMS), Technology Leaders, Jive Media and others increase brand awareness, build customer communities, and become more findable on the social web. Erik is a speaker and author, writing several best-selling reports on social media, including Twitter Success Stories and Social Media ROI Success Stories. He is also a social media columnist for the San Diego Union-Tribune.

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