Creativity Without Conversion = 0
The ZiegenBock beer is going down smooth. Austin airport is a great place to wait for a flight. And, Ray’s Chuck Wagon at Asleep at the Wheel surely serves the finest briquette of beef in any airport. Dry and spicy. Country rock, courtesy of a SXSW (the locals say “South – By”) band helps me collect my thoughts about the day here.
This is the first time for me attending the show. And it will no doubt be the first of many. Austin is Portland meets Texas – hip, clean, smart and technology enabled with a little barbeque sauce. SXSW takes over town attracting (perhaps) hundreds of thousands to the festival.
Filed under: marketing analytics | Tags: #toomuchmath, Dave Trott, Eric Peterson, Marketing Math, smarketing, SXSW, Web 2.0, web analytics, WebSideStory, WebTrends