Writers get a social boost with InboundWriter
We are proud to have contributed to the successful launch of yet another innovative product this week! Our client Eightfold Logic just launched InboundWriter, the first cloud-based social writing application of its kind. InboundWriter integrates real-time search data and the dynamics of social media directly into the writing process itself to help content creators of all walks – marketers, bloggers, journalists, etc. – to write more relevant online content. Its mission: increasing audience reach, engagement and conversions. Put simply, InboundWriter taps into social intelligence to drive productivity and results for its intended user – writers.
There are a lot of things about this product that make it a poster-child for Schulman+Thorogood. First, InboundWriter is born of the growing inbound marketing mandate, with the objective of empowering writers to easily draw on the “wisdom of the crowds” to attract the right audience to their content. It is designed for content engineers™ and will undoubtedly contribute to the momentum of the content marketing movement by redefining how we create relevant content. Joe Pulizzi, a content marketing evangelist and the founder of the Content Marketing Institute agrees: “Today’s brands have no choice, to get attention, they must be interesting — that means creating consistent, compelling content. InboundWriter helps increase relevance, and is one of those ‘of the moment’ products that turns content into a more powerful strategic asset.” Read the rest of this entry »
Filed under: content marketing, Inbound Marketing | Tags: analytics, content engineer, freemium, marketing, marketing optimization, new media, SEO, social intelligence, Social Media