I am here at beautiful but frigid Cornell, at the invitation of Steven Gal of the Johnson Graduate School of Business, to guest lecture at his entrepreneurial marketing class. The reason for the invite: MBA students are starved for practical knowledge on how to leverage social media and online marketing for their entrepreneurial efforts. When Dr. Gal announced my impending visit to his colleagues, other entrepreneurship professors jumped at the opportunity to engage me as well. My jam-packed schedule for the three days on campus include several classroom lectures, a lecture at the Cornell Entrepreneurship and Innovation Institute, meeting with the aspiring entrepreneurs of Cornell eLab, dinners with the entrepreneurship professors and few of their hand-picked students, as well as meeting with the Cornell Enterprise team. Add to this the numerous ad-hoc meetings with individual student-entrepreneurs who want to pick my brain on their go-to-market models. You get the picture…Whew! Read the rest of this entry »
Filed under: demand generation,
Inbound Marketing,
marketing analytics,
Social Media Monitoring |
Tags: Cornell University,
demand generation,
Entrepreneurship,
Johnson Graduate School of Business,
marketing,
Social Media
We market and sell in a brave new world where prospects are equipped with near x-ray vision into companies, products and people they are considering doing business with. Attention span crunch has become pandemic, and we now have the mandate of ensuring every customer engagement is targeted and relevant to synchronize buying and selling cycles – or risk being left behind to join the multitude of businesses that simply didn’t make the necessary transformations in time.
It wasn’t too long ago where the norm was for marketing and sales teams to shout insults and pass blame on for not reaching revenue goals: “The leads are worthless!”…”No, it’s the sales reps who just cannot close!!” Fast forward a decade and the rules have changed. Marketing is now measured and compensated more like sales reps on attainment of goals; and our friends in sales are having to think more marketing-like and segment and target prospects with the right messages at the right time to increase conversions. Welcome to the world of sales and marketing 2.0 or “Smarketing”!
Read the rest of this entry »
Filed under: demand generation,
marketing analytics |
Tags: alignment,
analytics,
behavioral targeting,
demand generation,
email marketing,
lead generation,
lead scoring,
marketing,
marketing automation,
sales,
sales 2.0,
smarketing,
Web 2.0,
web analytics
