It’s sure great to talk to real people for perspective. We don’t do it nearly enough. Those of us in Silicon Valley spend too much time talking to each other and obsess endlessly about the buzz du jour – Twitter’s analytics; Facebook’s privacy; the newest browser; Google’s new search algorithm and the games SEOs play. We talk about Social CRM, Social Selling, Customer 2.0. viral, Freemium, brand and conversions. But it’s not the real world.
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Filed under: demand generation,
Inbound Marketing,
marketing analytics,
sales analytics,
sales intelligence,
Social Media Monitoring |
Tags: Cornell,
customer 2.0,
Eightfold Logic,
Inbound Marketing,
InsideView,
Linker,
links,
marketing,
Social CRM,
Viralheat
Rand and I just gave a very well-attended webinar to the Cornell Entrepreneur Network titled, “The Birth of Customer 2.0 and the Death of Marketing as we know it”. One of the primary trends we discussed is the emergence of Inbound Marketing – and given the tremendous interest, I wanted to talk a bit more about it here on our blog.
It is clear to all of us that online marketing and social media have dramatically changed the marketing practice over the past decade. They have certainly made it a lot more measurable and accountable – much more of a science. They have also made it a lot more interactive and collaborative with the target customer.
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Filed under: demand generation,
Inbound Marketing,
marketing analytics,
Social Media Monitoring |
Tags: customer 2.0,
Inbound Marketing
It sounds like one of those chicken or the egg questions…and given all the buzz about Sales 2.0 technologies and methodologies, you might be tempted to answer “Sales 2.0”. But I think Sales 2.0 is really the sales organizations response to the “evolve or die” mandate they face, given the smarter and more informed buyer they have to sell to: Customer 2.0. I do believe the customer has evolved faster than the sales guy…and I believe this is – at least in part – due to how B2B trends typically follow B2C. Prospects who are looking to make B2B purchase decisions are also consumers, and have been making B2C decisions for a long time. Access to online reviews, comparison shopping engines, Facebook or Twitter “conversations” on products and services they are evaluating has turned them into much wiser B2C buyers…So, why not transfer that same process, powered by “social intelligence”, to the B2B buying cycle? Read the rest of this entry »
Filed under: demand generation,
marketing analytics,
sales intelligence |
Tags: B2B Marketing,
customer 2.0,
sales 2.0,
sales intelligence,
social intelligence
Con•tent Eng•in•eer
n. The new breed of marketer who engineers and optimizes the many forms of content required to engage Customer
2.0, based on the data presented by the many social media monitoring and web analysis tools.
