A Transformative Culture of Measurement
I’m fascinated by change, as change is the only constant. And change is good for ADA (attention-deficit advantaged) people like me – which is probably the reason I’ve spent so my much time in the tech biz. However, it seems the rate of change is accelerating. Gordon Moore surely had it right.
Next week I’ll be in Austin at the huge international music, film and interactive confab, SXSW addressing the question, Has Math Killed Marketing Creativity? I’m debating the topic with classic ad guys who think it has (at least that’s the position they take for a good show). Guess what side I’ll take? Math is key to marketing in the future. Move over finance dept, as it’s now critical to build an entire “Culture of Measurement” because we now can. I list some lowest hanging fruit below.
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