The ZiegenBock beer is going down smooth. Austin airport is a great place to wait for a flight. And, Ray’s Chuck Wagon at Asleep at the Wheel surely serves the finest briquette of beef in any airport. Dry and spicy. Country rock, courtesy of a SXSW (the locals say “South – By”) band helps me collect my thoughts about the day here.
This is the first time for me attending the show. And it will no doubt be the first of many. Austin is Portland meets Texas – hip, clean, smart and technology enabled with a little barbeque sauce. SXSW takes over town attracting (perhaps) hundreds of thousands to the festival.
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Filed under: marketing analytics |
Tags: #toomuchmath,
Dave Trott,
Eric Peterson,
Marketing Math,
smarketing,
SXSW,
Web 2.0,
web analytics,
WebSideStory,
WebTrends
I’m fascinated by change, as change is the only constant. And change is good for ADA (attention-deficit advantaged) people like me – which is probably the reason I’ve spent so my much time in the tech biz. However, it seems the rate of change is accelerating. Gordon Moore surely had it right.
Next week I’ll be in Austin at the huge international music, film and interactive confab, SXSW addressing the question, Has Math Killed Marketing Creativity? I’m debating the topic with classic ad guys who think it has (at least that’s the position they take for a good show). Guess what side I’ll take? Math is key to marketing in the future. Move over finance dept, as it’s now critical to build an entire “Culture of Measurement” because we now can. I list some lowest hanging fruit below.
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Filed under: Uncategorized
